14 March 2009

Social Media - the end of productivity as we know it?

Well here I go - my first blog. I'm sitting here like probably many of you did when you started out blogging, wondering 'Do I actually have anything worthwhile to say? And if so, what?'. I'm also wondering where this blog will go - who will read it, what engines will crawl it, but more importantly, am I opening up yet another door to avoid doing actual 'work' whilst in work?!

Ah, I remember back in the day when Facebook and MySpace were new and shiny and the thing that everyone had to be a part of. What a great (secret) excuse not to get on with what you should be doing. Whether it was stopping you from updating that database; translating your boss' written scrawl into something legible; or simply doing the housework. What exciting new prospects were unravelling at our fingertips.

Now for most of us I'm sure the initial rush of upping our numbers in the friends-stakes came to an end a while ago, but with the end of the Facebook and MySpace era comes the start of another - the Twitter generation. So far I have only dipped my toes into the pool of 'twittering', or the official term, 'tweeting', as the people knee-deep in the world of social media inform me - so much to learn!

I understand that Twitter is meant to be a simpler model of the two sites previously mentioned, but at the same time achieving more than the other two ever did when it comes to the world of brand development and recognition for companies.

Ever since my boss went to a conference, held by E-consultancy, where all the industry-bods raved about it, Twitter has been on everyones lips in the office - what's it about, what's it done for others and what can it do for us.

I'm yet to be convinced about Twitter, but I'm sure I'll get sucked in along with the rest of you... but hey, I guess I can now use the excuse that it's all in the name of research!