tag:blogger.com,1999:blog-4941872344946072346.comments2024-03-19T09:18:54.226+00:00Lou_geekLou_geekhttp://www.blogger.com/profile/00643863150353571327noreply@blogger.comBlogger19125tag:blogger.com,1999:blog-4941872344946072346.post-91602508964069491412016-02-19T00:48:16.581+00:002016-02-19T00:48:16.581+00:00This comment has been removed by the author.Anonymoushttps://www.blogger.com/profile/16922081990841371430noreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-32079173266536838412013-08-16T13:02:16.237+01:002013-08-16T13:02:16.237+01:00I like this web blog very much so much great info ...I like this web blog very much so much great info .<br />per head serviceshttp://www.abcislands.com/payperheadservices/payperhead.phpnoreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-82160348206133553212013-08-14T09:03:55.412+01:002013-08-14T09:03:55.412+01:00very useful information, I hope this can help me i...very useful information, I hope this can help me in doing my tugaas, congratulations to work hard.<br />sign of peacefahmyhttp://caraalamimengobati.com/noreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-86515751540964854962013-08-01T12:55:48.679+01:002013-08-01T12:55:48.679+01:00I like this web blog very much so much great info ...I like this web blog very much so much great info .<br />Online bookmakerhttp://paylesspriceperhead.com/noreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-88773240175314218012013-07-06T12:45:32.138+01:002013-07-06T12:45:32.138+01:00Thanks for the post -a good reminder.to get things...Thanks for the post -a good reminder.to get things in order<br />wagering softwarehttp://perheadwagering.com/noreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-56529950349392679152013-04-15T13:29:24.877+01:002013-04-15T13:29:24.877+01:00Thanks very much for the useful info!
Thanks very much for the useful info!<br />price per headhttp://abcperhead.com/noreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-69796679354865864562011-06-21T06:49:12.090+01:002011-06-21T06:49:12.090+01:00One of the greatest thing which i like in this blo...One of the greatest thing which i like in this blog is the way of sharing some of the useful and usual facts,so i really like it,thanks for sharing.<br /><a href="http://www.logodesignspot.co.uk/" rel="nofollow">logo</a>Logo designhttps://www.blogger.com/profile/12852726477230758925noreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-12341771285821371432009-10-26T20:39:09.264+00:002009-10-26T20:39:09.264+00:00Just what I was looking for! Thank you thank you!Just what I was looking for! Thank you thank you!Rachel@MyPinkFlipFlopshttps://www.blogger.com/profile/17325165221978937609noreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-49280367599147281402009-10-21T21:33:09.559+01:002009-10-21T21:33:09.559+01:00You're very welcome Nelson!You're very welcome Nelson!Lou_geekhttps://www.blogger.com/profile/00643863150353571327noreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-18108981627484627002009-10-12T13:31:44.332+01:002009-10-12T13:31:44.332+01:00Thanks so much, you're a life saverThanks so much, you're a life saverNelsonnoreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-32224872941619593012009-05-17T20:47:00.000+01:002009-05-17T20:47:00.000+01:00Lou, please please please tell me that you underst...Lou, please please please tell me that you understand why it was calling you Dave? Please. You are an epic fail as a media student if you don't know.<br /><br />*headdesk*<br /><br />In other news, it works fine for me aside from the fact that it thinks there are less than 6000 people in Wales yet there are over 302000 in Cardiff alone... :SAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-61296730019810694912009-05-09T11:30:00.000+01:002009-05-09T11:30:00.000+01:00Hi Blast,
Thanks for your comment.
If a company ...Hi Blast,<br /><br />Thanks for your comment.<br /><br />If a company is clever with this approach, they shouldn’t have to pay that much more for PPC. Like their brand, if they’re optimising for a term which is unique, such as ‘Change 4 life’, then it will actually be cheaper in the beginning to be at the top position for this term. It may even work out cheaper than bidding on your own brand term. However, this won’t last long given the competitive market, but for your competitors to successfully bid and secure top places for your search term at a reasonable cost, they’ll have to manipulate a landing page in their site to work for this too. And in a way, if you think about it, if they do this they’re almost contributing to your marketing!<br /><br />A consumer searching for the term driven by the original company’s advertising is there for a reason – to find out more about that company and their offer. If a competitor wins the business, well that’s life.<br /><br />I’m not aware of any raw data on the profit and loss of this approach, but if you think about it, if a country like Japan is using it at the scale they currently are then there must be some benefit in it; especially as this approach has been common over there for at least 3 years now. If it was creating a loss I’m sure they’d change their tactics.<br /><br />Thanks for your thoughts.<br /><br />Lou_geekLou_geekhttps://www.blogger.com/profile/00643863150353571327noreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-69120806276636964372009-05-09T11:29:00.000+01:002009-05-09T11:29:00.000+01:00Hi Jamie,
Thanks for your comment.
You raise som...Hi Jamie,<br /><br />Thanks for your comment.<br /><br />You raise some important considerations when approaching a call to action (CTA) in this way. Because this method does have a higher 'risk' factor than a more direct CTA would, companies would be daft to embark on it unless they can be confident that whatever phrase they market will be something they can secure no. 1 positions for both naturally and paid. Although Blast's Samsung reference shows how mistakes can happen with this approach!<br /><br />As for competitors, you're right. It's definitely something they could leverage for their own gains. I guess the way this can be avoided is having a slightly less obvious long-tail search term used. That way if competitors do optimise for it naturally, it will be a little out of place on their site and an obvious tactic. I'm not sure, but I imagine you maybe able to have some sort of deal in place with certain search engines if optimising for it in paid search, where you have rights over others to always appear in the top position? If not, then you've got to have the cash to splash.<br /><br />So far as measurement goes, a good analytics package will help you drill down to a keyword level where your traffic is being driven from, for both paid and natural. Therefore if people are using the search term, and you've narrowed where this is used in your advertising you'll be able to piece the success together. However, if it's a large campaign used across a number of marketing platforms then you may have to adopt the 'last click wins' approach. Overall though a good marketer understands that success is driven from your tactics working in unison. <br /><br />Glad you enjoyed the post though. Your comment made me smile :)<br /><br />Lou_geekLou_geekhttps://www.blogger.com/profile/00643863150353571327noreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-63331452812681066082009-05-06T15:33:00.000+01:002009-05-06T15:33:00.000+01:00Hmm, Samsung got it wrong recently with type in LE...Hmm, Samsung got it wrong recently with type in LED and when you did they weren't there...it seems they have rectifed this now. The obvious thing about this is, you pay that much more to get someone to your site....has anyone done the maths on loss of business due to bad recall of url, versus extra budget spent on PPC?Anonymoushttps://www.blogger.com/profile/13288456449570602096noreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-72368082812462700912009-05-06T09:23:00.000+01:002009-05-06T09:23:00.000+01:00I think NMA had an article about the Orange campai...I think NMA had an article about the Orange campaign and its relative success or otherwise (I honestly can't remember.) <br /><br />Your point about people finding it easier to remember a search phrase is a strong one and decreases the need for a catchy domain name. However I feel there are three potential flaws to such a strategy:<br /><br />1. Asking the consumer to search to find the relevant phrase or brand assumes that positive listings (natural or paid) are in place to pick up the trail. If that part is not fixed then the message is wasted.<br /><br />2. Any smart rival advertiser or agency would be watching for these campaigns and working to find a reason to appear against these terms to hijack the brand spend.<br /><br />3. From a measurement perspective (if this was a DM campaign) I would always be looking for a clear return/result from each media spend. Spending money on TV to drive it to the web where a paid search ad could be clicked on would muddy the clarification between channel spend and return. If there is a bigger matrix/method that can accurately track everything together to include uplift etc. then that would be less of an issue. <br /><br />Great article, thanks for sharing :-)Jamie Riddellhttp://www.jamieriddell.comnoreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-49880176958473675122009-04-19T11:29:00.000+01:002009-04-19T11:29:00.000+01:00Thanks for your comment seo wales.
I think one of...Thanks for your comment seo wales.<br /><br />I think one of my future approaches to blogging will be to do more keyword research before publishing and therefore will take in to account the factors you've mentioned above. For now I just need to get in to the swing of things! Great info though, so thanks for that.<br /><br />Yes, I'm trying to understand the value in the 'labels' as Google seems to not like them looking at my results in Webmaster. So I'm not sure what value they hold...<br /><br />Thanks again,<br /><br />Lou_geekLou_geekhttps://www.blogger.com/profile/00643863150353571327noreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-20204958479138150002009-04-18T23:32:00.000+01:002009-04-18T23:32:00.000+01:00The adwords keyword tool shows 28 searches per mon...The adwords keyword tool shows 28 searches per month for bored+maternity+leave as a nearest match for your 3 keyword string.<br /><br />The first 1-3 places can expect 4p per click, so about £1 UKP per month. You're sixth on what appears to be a far less valuable keyword group.<br /><br />Don't be disheartened, just that you may have more luck targetting higher value/volume terms unless you're going for a broad brush approach of having hundreds of sites targetting the long tail.<br /><br />Oh and Google skips spammy looking footer links like your "labels".seo waleshttp://bridgehosting.net/search-engine-optimisation-seonoreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-74537018228946001712009-03-22T08:55:00.000+00:002009-03-22T08:55:00.000+00:00Well, nice start to blogging Geek. Got me curious ...Well, nice start to blogging Geek. Got me curious about Twitter.<BR/><BR/>Anyway, from now on I shall make sure that we IT Guys trouble you enough to make sure that your productivity level stays at 100% always :-PAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-4941872344946072346.post-28947265229447132342009-03-14T19:26:00.000+00:002009-03-14T19:26:00.000+00:00Awww, she's a real proper geek now! Welcome to my ...Awww, she's a real proper geek now! Welcome to my world!Anonymousnoreply@blogger.com